We received our copy of the Law Society Gazette yesterday with an advert attached for Quality Solicitors. They have teamed up with WHSmiths to offer legal services from a range of WH Smiths outlets and there appears to be a recruitment drive for more firms to join the operation in light of this and other expansion. I was thinking about the WH Smith side of things and noticed that the advert gives 2 scenarios for customers considering which solicitor to instruct - Scenario 1 - Yellow Pages, telephone quotes, internet search and then needing to book time off work to see a traditional solicitor operating during standard office hours, unfriendly receptionists giving quotes, paying up front fees, and nervousness about being in a solicitors office. Scenario 2 - go into WHSMiths and see a Quality Solicitors firm when shopping on a Saturday. From a marketing perspective, I think the approach Quality Solicitors have taken is commendable. They have obviously invested money in pushing a national ...
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