It has become a recent trend in the legal profession for solicitors to start forming brand names and franchises. I think this can be traced back to a commentator who appears regularly in the Law Society Gazette called Neil Myerson who is a Professor at a university somewhere in the UK. Professor Myerson has warned constantly about solicitors’ firms being eaten up by large multi-nationals coming into the market when the alternative business structures start to form in October 2011. Since then we have seen Quality Solicitors, the High Street Lawyer brand and now one called Face to Face. All of these appear to charge their members considerable amounts of money, promising advertising in return and forming large groups of firms able to compete in the national marketplace. I voice a minority opinion I suspect, but I think that any firm signing up to these brands is probably flushing a rather large portion of cash straight down the to ilet. Franchising, which is what this model is, has ...
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