How much should I spend on my marketing budget? This question is probably asked by every business owner in the UK of any business consultant they meet and the answer is almost guaranteed to be, “I haven’t a clue”. There is no rule of thumb or guide as to how much you should be spending on your marketing or advertising budget. It should obviously not bankrupt you, or eat into your profits sufficiently to affect you, and every piece of advertising or marketing must be audited and measured to determine its effects. I was looking on the telephone directory this morning and noticed that a conservatory company had obviously paid a fairly substantial amount of money to be placed on the front of the telephone directory at the bottom of the page. I was thinking about this afterwards and wondering whether this was effective marketing or a complete waste of money, as if I was thinking of buying a conservatory I am not sure that I would look on the front of a telephone directory for a conservatory...
Award winning blog with 100s of articles on the legal profession, legal recruitment and legal job markets by Jonathan Fagan, MD of Ten-Percent Legal Recruitment, recruitment consultants based in the UK providing a full range of services for solicitors.