25/04/08 Law Society have announced a “Support Solicitors” advertising campaign. It has been announced today that the Law Society are going to run a £500,000 advertising campaign to support the brand of solicitors. This will involve advertisements saying how good it is to go and see your solicitor rather than to go to the supermarket and see someone there or someone else perhaps. I have to say that the whole campaign seems to be a complete waste of every solicitor’s practicing certificate money and any income the Law Society has. The reason for this is quite simple. Firstly, there has been no indication yet of anyone merely moving into the legal market to compete with solicitors. Secondly, even those players who have come into the market, such as the RAC, the AA, the Co-op and possibly Tesco’s, none have found a way of ensuring their costs are anything lower than solicitors firms on the high street, and hence the model for the provision of legal services remains unchanged in that the c...
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