Google, Pandas and Penguins - recent updates in Google listings
SEO or SEM (search engine marketing) has again become important since Google changed the way adverts were shown. Not a lot of people know this, but Google now only show 2-3 adverts at the top of the search results, and none are now visible down the sides. This has reduced the opportunities for smaller companies to compete with big business when paying for advertising on Google. As a quick example, if I now want to advertise for "Conveyancing Locum" across the UK I am looking at paying over £4 a click. Something I would rather not do!
Jonathan Fagan is Managing Director of Ten-Percent Legal Recruitment and a non-practising Solicitor. Ten-Percent Legal Recruitment provides online Legal Recruitment for Solicitors, Legal Executives, Fee Earners, Support Staff, Managers and Paralegals. Visit our Website to search our Vacancy Database.